Tuesday, April 14, 2009

Successful New/Digital Media Provider


Google Case Study

Google was first created in 1998. It began as a research project by Larry Page and Sergey Brin who at the time were students at Stanford University. It has since become the internets top rated search engine. It earns its revenue from advertisements related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services. Its main headquarters, Googleplex is located in Mountain View, California. Google has been the headquarters of the internet for a while now though, and it continues absorbing many other successful media properties, such as the acquisition of YouTube on October 10th, 2006 for a gigantic sum of $1.65 billion. It has become many people's homepage, main source of finding things online, email, and has even been added to Webster's Collegiate Dictionary as it's own verb. Google continues to grow, and piles of money keep running through it. For example, just in the 2008 4th Quarter of the fiscal year alone, Google posted a revnue that was upwards of $2.25billion. It has hardly reached it's full potential yet.

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